Performance. Growth. Impact. We elevate what’s possible.


Companies turn to Onboard Partners to help optimize customer acquisition and lifetime value, develop strategic partnerships, build, manage and invest in consumer lending portfolios, deploy capital to accelerate strategic priorities and more. With offerings that are built upon a foundation of collaboration with our clients, we bring a comprehensive platform of strategic and operational services, all aimed at improving performance and profitability.

Growth Platform

Our Growth Platform unlocks profit potential and delivers results in one of three key service verticals.

Strategic Partnerships
Performance Marketing
Portfolio Solutions

Capital Deployment

Core to all of our offerings, we put “skin in the game” by funding client initiatives on a pay-for-performance basis across all of our competencies, including marketing and business development, in addition to putting together investors for portfolio acquisitions and new forward flow credit card and loan programs. 


Growth Platform

The Onboard Partners Growth Platform serves to do one thing: efficiently and effectively deliver creative financial solutions resulting in highly profitable, lasting impact. We anchor all of our services in data-driven decisions, collaboration, mutual respect, and shared success in order to elevate our clients’ business.

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Strategic Partnerships

From advising, facilitating and managing profitable partner programs for financial institutions to becoming a partner and investor ourselves, Onboard Partners delivers smart, successful initiatives that align with our clients’ business goals and create lasting mutual benefit.

  • Initiate, manage and optimize partnerships between financial institutions and a variety of partners, including retailers, airlines, universities, sports teams, unions, member associations and many more
  • Operationalize programs and deploy capital to accelerate partner opportunities and spur growth where needed
  • Pursue unique financial opportunities such as turnkey cobrand credit card programs, Card-as-a-Service programs for financial institutions, and expanded buy box programs to extend credit to more customers

6,000 Unique Partnerships

Created since founding

Performance Marketing

Onboard Partners offers extensive marketing capabilities and investment funds to enable clients to accelerate customer acquisition and hit immediate and long-term growth goals by paying only for customers acquired.

  • Strategic, data-driven marketing, omni-channel execution, best-in-class creative and deep analytics services leveraging machine learning to streamline marketing efforts, reduce costs and drive results
  • Funding of marketing on a pay-for-performance basis to accelerate marketing spend while reducing in-year marketing costs, enabling clients to amortize costs over product lifetime and better balance revenues and acquisition costs
  • Pay-for-performance based programs directly tie our team’s success to campaign and client success

$1B+ In Marketing Funding

Deployed on behalf of clients

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Portfolio Solutions

As financial institutions’ strategies evolve, so do their products, partnership programs and portfolios. Onboard Partners offers strategic advisory and transactional services to find the right match between cobrand partners and financial institutions as strategic directions and risk tolerances evolve.

  • Full-scale offerings including sourcing, underwriting, negotiating, structuring and managing of credit card and unsecured loan investments and opportunities
  • Provide custom financing solutions and programs backed by leading banks and institutional investors
  • Enable clients to de-risk portfolios and redeploy capital to best fit near-term and long-term goals.

$100B+ In transacted, managed and/

or advised credit card assets

$6.2B purchased on behalf of investors

With Fidem Financial, Onboard Partners helps you expand opportunities and serve more customers

As the investment management arm of Onboard Partners, Fidem Financial enables clients to access strategic funding, launch new cobrand or loan origination programs or reach more customers with our hard-working, solutions-oriented team leading the way.

Capital Deployment

Areas of Opportunity

Onboard Partners is a true business and financial ally, with the ability to leverage capital to accelerate strategic priorities and realize goals. Clients leverage our capital in several ways:

  • Increase their marketing investments — in many cases, we’ve had clients more than quadruple their marketing spend by leveraging our performance based model
  • Establish new lending opportunities via our access to investors with billions of dollars in debt and equity financing and their appetite for a broad spectrum of risk from near prime to super prime loans
  • Selling assets through us that do not meet their risk appetite.

Our team of experts work side by side with clients to deliver custom solutions that deliver new customers, lasting impact and profitability.

Get in touch with our team of growth experts

Contact Us